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Those who plan events can attest to the drastic changes in the workplace with the creation and increased use of social networking and other media websites.
One popular social networking site, Facebook.com, boats more than 500 million users. Youtube.com, a site with videos posted by other users, has billions of hits daily. Twitter.com allows a user to provide updates to all followers, which offers frequent opportunities to plug the event.
There are many tips and tricks to using these sites wisely, and attracting the highest number of viewers to a specific page. Having a person or team assigned specifically to the social media aspect of promotion is key, since users may post questions or comments to which they might expect a response. Being able to speak with a person instead of having to go through multiple messages on the phones can boost confidence in a company, and encourage attendance and support to the event. Keeping the website current with technological advancements, including live video streaming software and plug-ins, can also be helpful when promoting the event.
Once a customer has signed up to attend the event, it is important for companies to make the process as easy as possible. Requiring a faxed application is dated and can be a hassle for some, so providing online registration can raise numbers. Some businesses are now choosing to provide an entire event online, through webcasts, which can save attendees a lot of money on travel and lodging.
Event planning can be tough, but it is a great way to increase awareness about a business or service. Using technological advancements can help save time and money.
